There are a few other philosophies out there, but this is an interesting approach that would help you stand out. This fits perfectly into the 120 character limit requirement with spaces! Public Relations Specialist increased media visibility for the Acme Company from 20,000 to 40,000 newsletter subscribers “Public Relations Specialist…” is BORING and says nothing! Leibman’s suggestion is much more functional. Step 4: Give PROOF that you are credible. Step 3: Say HOW you make their life/work better. In short, Pete offers this formula for a great LinkedIn headline: That’s why it must be eye-catching and interesting. Your LinkedIn headline is the first thing people use to decide to read on. If his name sounds familiar, I reviewed his book last March and published his interview with me last April. Pete, like other career experts, have made it clear that this is a key part of a functional LinkedIn profile, and makes your profile more attractive to lurking employers and recruiters. Right now, go to this article and read Pete Leibman’s ( article, “ Is Your LinkedIn Headline Killing Your Personal Brand”on Dan Schwabel’s Personal Branding Blog. Small branding statements can bring some interest to potential employers if you put the time in.

Profile headline